Dec 10, 2024 · Omnicom’s acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean? At its most simple, three businesses (WPP, Publicis, Omnicom/IPG) that will look quite similar and compete heavily. Of the networks, Omnicom and IPG have the most devolution in their operating brands, although

Dec 18, 2024 · Tony Brignull, the most awarded British copywriter, has died at 87. Along with the late David Abbott and Tim Delaney, still going strong at Leagas Delaney, Brignull was one of the shining lights of British copywriting in the so-called ‘golden era’ of British advertising when agencies like his Collett Dickenson Pearce shone domestically and …

Dec 6, 2024 · Adland may be full of professional charmers but it's as competitive as a 16th century Italian court, with assassins lurking behind every arras when it comes to pinching other people's business. Saatchi & Saatchi wrote the book on this in the 1970s and 1980s as they embarked on their rise to (brief) world domination. One

The IPA’s 65th annual agency census shows that staff numbers in both media and creative agencies are up, while turnover is down to 24.1% (from 31.2%). This is likely to be a reflection of tough economic conditions: freelancing is an increasingly precarious option, so people are more inclined to go PAYE and then stay put.

Apr 24, 2024 · Even the most ardent dog-lover will get their fill with The Or’s new ad featuring hundreds of Labradors, each one apparently unique if you care to look closely enough. It’s like Dances with Wolves meets the Andrex Puppy – a surreal world where, of course, your dog is “Never Average.” Which is why you might

More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.

Dec 12, 2024 · WPP's GroupM is ending 2024 on a high note, winning Johnson and Johnson's US and Canada media accounts, worth around $200m (J&J spends about $500m worldwide.) WPP is reported to have beaten Publicis Media and IPG in the final pitch. The business moves from IPG's J3, formed to handle J&J's global media business. IPG is

Dec 26, 2024 · No prizes for guessing this year's big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was

Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home with over £1bn bagged already. However, there is evidence that UK GDP has declined in the last quarter with consumer confidence down in the wake of tax increases and still high interest rates. How do

Dec 12, 2024 · Mother is not the only UK agency to have had a strong year in 2024, despite ongoing economic challenges. Saatchi & Saatchi has made consistently memorable work for EE and got the industry talking with the originality of its Waitrose Christmas mystery. Another shop at the centre of the conversation is New Commercial Arts, whose September sale to Ogilvy is still being talked about and came off ...