In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

WATCH as SEC Shorts' new video takes humorous jabs at quarterback Nico Iamaleava ahead of the 2025 college football season.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

The latest SEC Shorts episode is an ad for the rosterflex jersey, allowing fans to switch out the name and number on the ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

After some training camp battling, the Tennessee Volunteers are set to name Joey Aguilar as their new starting quarterback in ...

Tennessee’s starting quarterback trade is official. Joey Aguilar is the team’s Week 1 starter. The Volunteers announced ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.