Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

The Ad divided fans, with Sydney Sweeney taking a social media break for over two weeks before her surprising return.

Sydney Sweeney returned to Instagram to promote her new movie 'Americana,' following her American Eagles jeans ad controversy late last month ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in the Economist/YouGov poll about the ad campaign, 12 ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Sydney Sweeney turned up the heat in a fiery red bikini, lounging effortlessly against a sunlit backdrop, but sparked ...

NYT's op-ed admits Hollywood's "progressive snowflake era" looks to be over as producers push "hot, horny and white" content.

Dr. Phil supports American Eagle's Sydney Sweeney 'Great Jeans' campaign amid social media backlash and eugenics controversy ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...