Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Elsewhere, sports and lifestyle geard collaborations generate buzz among fans, as some active brands continue to evolve ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

California-based premium athleisure wear maker Vuori Inc said on Friday that global investors General Atlantic and Stripes led an investment round worth $825 million, taking up the brand's valuation ...

Today, Reebok, the iconic and irreverent sports culture brand, announced for the second time in 2024 a collaboration with ...

Erin Andrews might be well-known for her role on NFL sidelines every weekend, but she's much more than just a sideline ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

Development officials have pointed the to company’s arrival as a watershed moment for the ambitious development project of ...

Seiko has teamed up with Japanese style brand Beams for an ultra-cool take on the Seiko 5 Sports featuring a unique retro ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Whether you’re lounging around the house, running errands or getting your body moving, check out our favorite athleisure from ...