"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed ...

A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective $4 ...

Publishers now have access to a tool that monetizes ads in Copilot with Microsoft's release of its latest version of Monetize ...

Our longtime columnist explains how writing for MediaPost "forced me to think. I don't have words for how valuable I believe that to be." ...

The FTC is urging the public to weigh in on "how federal regulations can harm competition in the American economy." ...

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Golfer Rory McIlroy’s victory at the Masters offered plenty of drama, ended an 11-year drought, and delivered a Grand Slam.

In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Snapchat's newest ad format, Sponsored AI Lenses, taps into its insistence on immersive AI-generated branding experiences, ...

The campaign also includes a series of digital video shorts, including one explaining the origins of “Smoothie Boy” as a ...