Every one of us in the Prime Women office are completely in love with our Mott & Bow jeans. Here are the pairs we tried and think you'll adore.

Discover why brisk walking is one of the most effective, low-impact ways to burn belly fat, boost metabolism, and improve overall health—perfect for all fitness levels.

Throw the old rules of hair for women over 50 out the window! These hairstyles for women over 50 will ensure you look modern and fresh.

Discover the best neck creams for targeting sagging skin, wrinkles, and loss of firmness. Learn how to restore a youthful neckline with top ingredients.

With Pycnogenol®, beauty, circulation, and smoother skin aren't separate goals—they're part of the same, graceful return to balance. Learn more.

Hair has always mattered—but for women over 50, it’s personal. Here’s why we care so much, and what products - including Color Wow - stylists trust most.

What does it take to rise to one of the highest positions in the justice system—and stay grounded along the way? In this episode of Crazy Good Ageing, hosts Dorthy Shore and Valerie Freeman sit down ...

You were never warned your biology would change overnight… but today, science shows there's a faster, easier way to get back in shape at any age.

As we age, the dynamics of attraction and desire evolve, but one factor remains constant: the powerful influence of pheromones. These natural chemical signals play a subtle yet significant role in ...

Cellulte. Up to 90% of us will experience it, and pretty much every single one will hate it. But there are things we can do to help alleviate it, and this might be one worth considering. For women ...