Hot Wheels sales are on fire, powered by adult collectors and nostalgia The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Mattel is making movies about its intellectual properties, Hot Wheels and Barbie. Not much has been released about either, but we know Barbie will drive a first-generation Chevrolet Corvette.

Mattel introduced Hot Wheels Treasure Hunts in 1995. These are a limited number of special vehicles, randomly packed and shipped with other standard vehicles to stores.

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and other toys.

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart ...

Mattel, the toymaker behind Barbie and Hot Wheels, is laying off 120 workers from its El Segundo headquarters, according to a notice provided to state and local officials.

What Mattel hopes it has created is a version of Hot Wheels that’s true to the last 50 years of the brand, but future-proofed for decades to come. [Photo: Mattel] “We’re by far the leader in ...

Elliot Handler, 95, a pioneering toymaker who co-founded Mattel and invented Hot Wheels, died July 21 of undisclosed causes. He died at his home in Century City, Calif., according to his daughter ...

With New Hot Wheels ID, Mattel Adds Digital Play to Toy Cars Mattel holds hands with Apple to take its toy-car brand down the ramp onto the Internet of Playthings.

Mattel released the first 16 Hot Wheels models in 1968. Inspirations included the Camaro, the Corvette, the Firebird and even the bright yellow 1964 Chevy El Camino owned by one of the project’s ...

A more fitting four-wheeled take on Godzilla will be arriving from Hot Wheels a little later, sometime in early 2023, in the form of a 1:64-scale die-cast monster truck with more detailing than ...