Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

The rising global pop sensation, KATSEYE, has entered similar territory as Sydney Sweeney, as it joined Gap’s new jeans ...

Hailey Bieber has given her opinion on the Sydney Sweeney jeans ad controversy which has surrounded the actress for a while ...

Denim ads have gotten people talking for decades, from Brooke Sheilds wearing Calvin Kleins, to Sydney Sweeney and Katseye ...

Gap's popular 'Better in Denim' campaign has led to a viral Instagram post about representation which sparked a powerful yet wholesome response from Katseye's Lara Raj. Gap launched its new campaign ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.