DIRECTV Breaks Traditional Cable Bundle with New Genre Packs
DirecTV's new Genre Packs let streamers select from news, sports, Spanish-language TV
DirecTV wants to make it easier for streamers to create their own programming package. The TV provider is offering three new standalone streaming content offerings, or Genre Packs, for subscribers to choose from: MyEntertainment (TV shows and movies),
DirecTV Breaks the Traditional Cable Bundle with New Genre Packs
DirecTV said it is breaking the traditional cable bundle by launching three new Genre Packs and two new Mini-Pack Add-ons. These new streaming options continue the company’s push towards skinny, less expensive bundles and are designed to complement the launches of MySports in January and MyFree DirecTV in November.
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