Los Angeles Lakers forward LeBron James' 20th signature sneaker is returning in the "Drew League" colorway on August 1, 2025.

Top 5 richest basketball players of all time have created empires worth billions through historic brand deals and ...

During the Lakers-Mavericks Summer League game, Bronny James faced Cooper Flagg, while Zhuri James' Adidas Sambas grabbed attention, contrasting with ...

From the streets of Paris, France and adidas' sometimes-hometown of Stuttgart, Germany, an epic collab of Three Stripe ...

Gilbert Arenas' youngest son, Aloni, is making waves in the basketball world. The eighth-grader impressed at the Adidas 3SSB ...

Phoenix Mercury star and Olympic gold medalist Kahleah Copper has an impressive basketball resume, but there's more to her outside of the game.

Being a world-class athlete requires a mix of skill, dedication, and hard work, but the rewards are far beyond just trophies. For the world’s richest athletes, their incredible success on the field or ...

Orlando Magic rookie Jase Richardson signs multi-year Nike deal following impressive NBA Summer League debut in Las Vegas.

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Real Madrid have officially launched their new home kit for the 2025-26 season. Adidas has opted for a clean, traditional ...

Edwards was grouped with a star-studded cast that featured Samuel L. Jackson, Missy Elliott, GloRilla, Mark Gonzales, JENNIE, Teezo Touchdown and Gabbriette. Adidas titled their campaign for their ...

“We’re just saying what players already know to be true,” said Trevor Williams, principal and executive creative director at ...