The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report which ...

Most of the controversy focused on videos that used the word “genes” instead of “jeans” when discussing the blonde-haired, ...

The Generation That Grew Up Swiping Gen Z grew up with smartphones in their hands and YouTube as their teacher. They a ...

Situation founder and president Damian Bazadona argues the industry must focus on behavior rather than identity when it comes to wooing audiences.

Snapchat has launched a “uniquely Australian” iteration of its global campaign ‘Say It In A Snap’, with brand integrations from Mecca and Guzman y Gomez.The new creative, developed by Emotive, leans ...

Snapchat has begun rolling out the first phase of an integrated brand campaign in Australia, "Say it in a Snap". Featuring ...

Chipotle Mexican Grill announced it is bringing avocado aficionados’ dreams to life with a new interactive AR Lens on ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

The creator marketing platform’s new features allow shoppers to curate personalized storefronts. ShopMy just released new shopping tools that, according to its co-founders, will likely lead to ...