If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among ...

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Avoid costly mistakes in international PPC campaigns by checking these 13 critical Google Ads settings before launching.

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

With acquisitions in the e-signature and document-sharing spaces, we believe no-moat Dropbox’s pivot away from cloud storage could provide the firm with economic tailwinds. In a competitive content ...

When Shake Shack CEO Rob Lynch joined the brand in May, the first question was whether he was concerned about the push to ...

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

Instead, focus on the channels and tactics that are proven to work. Email follow-up remains one of the most effective ways to ...

CFO Ben Bos noted that the company’s EBITDA before special items was €21M, down 58% from the prior year, with total sales of €243M. Bos emphasized that the focus on profitability led to lower customer ...