Discover five proven strategies successful entrepreneurs use to cut business costs and increase profits, from AI automation to strategic team building.

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

Internal communication has evolved into an essential function for effective leadership. It brings teams together and fuels ...

Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling ...