February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like ...

This guide outlines the top marketing and branding strategies to help you promote your business ... you consistently want your brand to convey across communications. For example, attributes like ...

NEW YORK--(BUSINESS WIRE)--GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced the appointment of Randi Ochs as Senior Vice President.

At our Corporate Strategy Meeting in May of last year, we newly announced our `Creative Entertainment Vision,’ which outlines where we want Sony to be in 10 years, with our Purpose as the ...

where she led marketing strategy for the organization’s 28 businesses and 1,100 employees. Her work spanned brand development, digital marketing, advertising, and customer acquisition.

New models have emerged to help startups access these resources. For example, fractional CMOs not only oversee marketing strategy on a part-time basis, leaving more budget for marketing ...