The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

Into sales. Thick mustache. Other than that, same guy. For those who don’t rewatch New Girl every year, by the end of the ...

Regular new Transformers characters keep collectors coming back, Bensch said, "but the toys are also popular because they are ...

The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

Mattel has apologized after the web address of a porn site was mistakenly printed on the packaging of its newly released ...

Informed by Brynna Mann's research, the Managing Director of Strategic Growth & Innovation at Cherry Bekaert, this article ...

The holiday season is a perfect time to spread joy and support those in need. From helping foster children to providing meals ...

In a case of apparent mistaken identity, an adult entertainment website was incorrectly featured on the packaging of dolls promoting the new film, "Wicked." ...

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Mattel has been forced to apologise over an x-rated gaff on new Wicked dolls. The iconic toymaker has released a series of dolls to tie into the beloved musical’s upcoming blockbuster film adaptation, ...

Mattel is "taking immediate action" after social media users noticed a glaring mistake on the packaging for the company's new ...

Toy manufacturer Mattel has said it "deeply regrets" a misprint on packaging for dolls inspired by the new Wicked movie which ...