Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine if we treated coffee and caffeine like synonyms. Sure, they’re related, but ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

So something like performance media, which is a short-term play, has the ability to measure the short-term in exquisite detail. Because of this, we find many businesses prefer and find comfort in it ...

The author argues that Publicis's recent layoffs, due to employees not following return-to-office policies, highlight a larger issue within the advertising industry. She believes the industry's ...

Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new ...

There are some simple systems that marketing agency owners should put in place to ensure a basic understanding of their company’s financial health.

Their best marketing campaign template is for budgeting and calculating ROI. Smartsheet’s free Excel template helps you track ...

If you're happy with your current CRM and related sales tools, choosing HubSpot as your email marketing tool will probably be overkill. If, on the other hand, you're looking for a single solution ...

As consumer behaviours and technology continue to evolve, artists must embrace digital art marketing to connect with audiences and art buyers. The digital age is forcing the art world to change ...

Boeing's corporate culture shift post-McDonnell Douglas merger has led to quality declines, financial struggles, and a tarnished reputation. Meanwhile, Airbus has successfully deployed autonomous ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...