Data: AdImpact; Note: "Campaigns" include spending by candidates or in coordination with party committees; "Outside groups" includes spending by non-candidate groups and party committees; Chart: Axios ...

WASHINGTON (AP) — Elon Musk’s super PAC spent around $200 million to help elect Donald Trump, according to a person familiar ...

Advancements in AI technology, and the changing “information environment” undoubtedly influenced how campaigns operated and ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Vice President Kamala Harris’ failed presidential campaign spent more than $1 billion in three months, highlighted by several ...

Retargeting, or remarketing, is the creation of marketing and advertising campaigns designed to hook prior visitors who leave ...

Here are three ways we executed a measurable, authentic marketing campaign that delivered on our goals: 1. Balance continuity ...

The creator economy is integral for driving holiday sales as consumers increasingly turn to trusted creators for ...

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

SportsPro highlights campaigns from the likes of Puma, Xbox and Red Bull that earned them recognition in the Laureus Sport ...