Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

The conversation surrounding sustainability has significantly evolved in recent years. While climate change scepticism still exists among some, the overwhelming majority of the global population now ...

OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous ...

A University of Nebraska Extension ag economist says farmers should consider price and date triggers when developing a good ...

Verizon VP of partnerships Nick Kelly joins the Marketer's Brief to discuss why the brand skipped a Super Bowl national ad in ...

HCM Defender 100 Index fails to live up to its name in market downturns but outpacing QQQ. Read why QQH might be a more ...

Barracuda Networks, Inc. today announced the appointment of Peter Alexander as Chief Marketing Officer (CMO). Alexander ...

Los Angeles Mayor Karen Bass has removed Los Angeles Fire Chief Kristin Crowley and alleged that her response to the wildfires that devoured parts of Los Angeles County was mishandled. CBS News' ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...