The intersection of sports marketing and the pharmaceutical industry offers a dynamic space where brands can leverage ...

AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds.

ByteDance-owned TikTok on Thursday announced the global availability of its generative AI video creation platform, Symphony ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

In the run up to the B2B Marketing Awards ceremony on November 27, I’ll be posting each day about one compelling data point, ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

The Delaware Personal Data Privacy Act (DPDPA) is a state law created to protect the privacy of Delaware residents by regulating the collection, use, storage, and sharing of personal data by ...