In the dynamic realm of digital marketing ... audiences through refined, data-informed messaging. A strategy gaining significant traction is problem statement advertising. This approach involves ...

Yet another big shift ... age 18+ use PayPal. As a result, PayPal sits on a wealth of commerce signals that are invaluable for optimizing all manner of marketing and advertising efforts.

The advertising market is still short and unpredictable ... down just 0.2% or $9.7 million in a $6 billion-plus market. The big winner is outdoor media with 15.8% growth in September to take ...

Data-Driven Attribution is an important concept in marketing that helps businesses understand how different marketing efforts contribute ...

Here’s a look at the biggest winners and losers in digital advertising ... and third-party data, it helped improve ad-buy ...

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

With the entire country online, digital marketing has become indispensable, whether you're aiming to market the next big tech product or your homemade achar.

Think of the current landscape for content marketing ... to combine multiple data sources like content, advertising spend, workflows, and first- or third-party data, and use AI to make meaningful ...

it’s also about the data brands collect and how they use it to create personalized experiences. While this concept isn’t new, the technologies and marketing practices that enable brands to ...

As part of The Drum’s focus on Finance & Utilities, the all-digital bank’s executive director of brand and sponsorship ...

It's a pre-awards preview of the best use of tech & AI category. And nothing that could've caught the ire of the ACCC.

Then, late last year, Meta announced plans to charge European users a $14 monthly subscription fee to access ad-free versions of Facebook and Instagram, unless those users allow Meta to use their ...