A Boston startup that promises to measure the effectiveness of physical ads like billboards and subway ads is now profitable ...

In the dynamic realm of digital marketing ... audiences through refined, data-informed messaging. A strategy gaining significant traction is problem statement advertising. This approach involves ...

Jacob Zahavi discusses the components of predictive analytics (PA) and the increasing complexity of PA problems in the world ...

Here’s a look at the biggest winners and losers in digital advertising ... and third-party data, it helped improve ad-buy ...

Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

Here is the list of the best Penny stocks to buy right now: Savara is a clinical-stage biopharmaceutical company developing ...

Two B.C. real estate agents have been fined a combined total of more than $200,000 for professional misconduct they committed ...

Researchers account for reporting bias by analyzing survey results alongside data gathered through ... customers and run more ...

Social Media Marketing (SMM) is a term used ... advertising strategies. And they target customers in places they’re most likely to spend their time. By collecting user information like demographics, ...

We’ll look at what it is, why it’s important, and share some common recruitment marketing strategies and tips for creating your own plan. Recruitment marketing refers to the combination of inbound and ...