Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

In today’s competitive landscape, maximizing your marketing potential is essential to achieving business growth. Our ...

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300.  But in reality, ...

The report sheds light on the participation of minorities, women and veteran business enterprises within the state sports wagering industry.

Because marketing affects most areas of your business, your marketing budget is critical to your success. Marketing is much more than just advertising and promotions, and your budget must cover ...

People’s daily information sharing and acquisition through the Internet has become more and more popular. The comprehensive multimodal marketing advertorial generated by ‘We Media’ accounts besides ...

Banners rarely work alone. They often complement other marketing tools like flyers, social media, email campaigns, and ...

There is a lot of gray area.” Lola, too, acknowledges that the lines between fetish and kink can get blurry, but offered an example from her own sex life to illustrate the point. “I’m a submissive, ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

Most marketing and ad agencies receive fixed or labor-based - rather than commission-based - payment, but see how agency compensation models are changing, according to this ANA study.