Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

Responsible marketing strategy. A responsible marketing approach guarantees that customer data is used ethically and transparently. AI in marketing compliance. Marketers must invest in technology like ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

Help desk software can allow you to build relationships with customers and also support your marketing campaigns.

By 2025, generative AI technologies are revolutionizing the Martech landscape, boosting revenues, and enabling dynamic personalization. Marketers are consolidating tools for efficiency and leveraging ...

Data shows that the strategy is having a bit of a moment, whether you're talking about pricing or customer acquisition.

Whether it’s leveraging AI, value-based selling, or refining digital marketing, the top thought leaders of 2025 are ...

Gainsight joins Slack’s Agents & Assistants Marketplace as a launch partnerSAN FRANCISCO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...