Creator economy stakeholders launch an influencer labor movement: A group of content creators and influencer marketing leaders at brands such as Microsoft, Disney and Linktree have banded together ...

Snapchat-eBay alliance opens new marketing opportunities Michael Porter, 22, of East Northport, an eBay seller and Snapchat user, with some of his merchandise. Credit: Michael Porter ...

She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.

Snap’s stock plunged this week after reporting lackluster second-quarter results. But some investors still see reasons to be ...

It’s a message that is clearly resonating with marketers. Snapchat used its May 5 event to unveil a “Creator Marketplace” that ultimately will connect brands to the platform’s creative talent.

A 2019 Snapchat survey found that among users ages 18 to 24 with driver's licenses, 84 percent have a new or used vehicle. Of those, 43 percent purchased their vehicle with their own funds.

Along with touting its reach, Snap is also marketing “Phantom House” as a way to share brand messages that will resonate. Halloween campaigns on Snapchat have a 1.6-times lift in brand awareness, ...

This includes the ability to target by location. “The influencers create the content, and they distribute it across Snapchat,” Timothy Armoo, CEO, and cofounder at Fanbytes, told me.

Dive Brief: Snapchat will soon feature lenses made by third-party content creators and artists in the app’s carousel on the main screen, according to a report in Mashable. The change is intended to ...

Entertainment branding and marketing veteran Curt Doty has launched Vertuoso, a creative and production agency focused on creating Snapchat-like promotional videos for smartphones. Vertuoso plans ...