The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing ...

Most of the negative reception focused on videos that used the word “genes” instead of “jeans” when discussing the ...

Samsung expands retail push for foldables, plans 10+ on-ground gaming creator events Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that ...

He would become a pedophile hunter. Chris Hansen, who practically invented the genre, describes Zdorovetskiy’s work as “Borat ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report which ...

Dubai’s Creators HQ, a dedicated hub for digital content creators, has partnered with Snapchat - the messaging app popular for its disappearing messages - in a “first-of-its-kind” collaboration to ...

If there’s one thing India Inc. has learnt the hard way, it’s that a crisis does not arrive with a warning label. It explodes ...

Going 'round the horn with a handful of strategically positioned industry players reveals a range of emerging strategies in play for attracting and holding the interest of Gen Z sports fans, including ...

With this latest nostalgic promotion, led by creative agency Wieden+Kennedy New York, McDonald’s is taking fans back in time, ...

The Generation That Grew Up Swiping Gen Z grew up with smartphones in their hands and YouTube as their teacher. They a ...