Amit Chaubey, head of marketing science, APAC, Snap Inc, spoke to Geetika Srivastava about redefining ROI, engaging young ...

India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business ...

“Creators are having a measurable impact on purchasing behaviour‭,‬”‭ ‬PwC’s Taki says‭. ‬“Our survey shows that 54‭ ‬per ...

Meta announced two new Instagram features that appear to draw inspiration from TikTok and Snapchat. Here's how they could ...

Snapchat has joined forces with global media agency WPP Media and Lumen to release ‘Attention Advantage,’ a multi-platform ...

Fast-forward to today, and Reddit is smoking hot, up 43% in the last week on the strength of its glowing second-quarter ...

A report by Snapchat, WPP Media, and Lumen Research says Gen Z in India pays less attention to traditional digital ads, with ...

Most of the negative reception focused on videos that used the word “genes” instead of “jeans” when discussing the ...

Q2 2025 Earnings Call Transcript August 8, 2025 Operator: Good day, and thank you for standing by. Welcome to the IAS Second ...

Meta and Alphabet both revealed earnings and sales more than Wall Street predicted thorough AI driven ad campaigns. Meta ...

What started as Culture Kicks - a pandemic-born sneaker page in a Philly basement has become Culture Media, a creator-first media company serving ...

Whether this study becomes a new standard or simply another data point in the debate around advertising metrics, one thing is ...