Although choosing a team name isn’t easy, other local sports entities have come to exist with less fanfare. Here’s a look at how each major Boston sports team got its nickname. To make a long ...

whether you like such names or not, they are set to become a bigger part of the sports landscape. When it comes to Major League Soccer or the NWSL, many teams have abandoned animal mascots or ...

ST. LOUIS — The broadcast network that airs St. Louis Blues and has aired St. Louis Cardinals games is getting a new name. Diamond Sports Group, the parent company of Bally Sports Midwest ...

I asked Dr. Janice Forsyth, an Indigenous scholar and professor of kinesiology at University of British Columbia why a name is so important in sports? "It's more than just a name," Forsyth said.

Honey Hunters owner countersues Gastonia over financial problems Earlier this year, Zawyer Sports and Entertainment ... in the community who submitted names last season. Now let’s get spicy!

The degree of difficulty in getting the name right for a new sports team is quite high. Look no further than the reception to the Boston NWSL team’s “BOS Nation” moniker revealed recently as ...

NEW YORK — Following a tumultuous year, Bally Sports Networks will take on a new identity. Bally's parent company Diamond Sports Group announced it has reached a partnership with online gaming ...

the owner of the Bally regional sports networks, and FanDuel. Diamond will continue to operate the networks as the company has, but FanDuel now has the rights for network names, integration on ...

A day after unveiling its long-awaited team name amid an advertising campaign ... tongue-in-cheek reference to the male-dominated sports scene in Boston. Along with local billboards carrying ...

"Honestly, it’s on their terms. As our ownership has said, we’re not going back to the old name. That’s not something we’re able to do. But we’re going to carry as many traditions (as we ...

Bally Sports Midwest, which airs Blues games and has aired Cardinals games, will get a new name, effective Oct. 21. The broadcast network that airs St. Louis Blues and has aired St. Louis ...

One reason for the shift to more generic names is trademark law. As more teams spring up, particularly as interest in women’s sports surges, there are fewer viable mascot names to go around.