Leveraging the power of social media and using it to scale your business is a hugely powerful opportunity that can help you ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result. The post Unilever’s Ben & Jerry’s campaign shows why RMNs ...

StackAdapt is expected to surpass US$500-million in revenue and US$125-million in operating earnings in 2025, making it one ...

This week we get into the nitty gritty of the new AI on the block Deep Seek, Garmin watch owners had a rough few days, ...

Akshat Rathee, Co-founder and MD of NODWIN Gaming, writes on how gaming and gamification have become a powerhouse of ...

Take a cue from Amazon's CTAs, which are brief and direct. Where you place your banner ad can significantly impact its ... on various platforms like Google Display Network or Facebook Ads. Utilise ...

The court concluded that the e-commerce giant told subscribers that it could alter or discontinue membership benefits at any time.

The ecommerce giant reported $17.29 billion in advertising sales for the fourth quarter of 2024, an increase of 18%. Overall earnings for the period smashed Wall Street expectations. However, the Q4 ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

Amazon Ads today announced that Brand+ in the Amazon DSP is now available to all advertisers, an industry-first AI-driven optimization capability that simplifies brand awareness campaigns.