Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

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That's due to the convenience and cost of these devices, not to mention the availability of wireless connections that allow people to go online ... advertising may seem similar to mobile marketing ...

Digitas is one of the most important agencies in the entire advertising business ... to its clients and the role her company plays in the online ecosystem. But it seems very clear that all ...

Not just in marketing, but across the business. This hasn’t been quite so simple when it comes to making the case for why consumers should care about adopting AI into their day-to-day lives. Tech ...