Rather than waiting for customers to reach out, agentic marketing can anticipate needs and proactively engage customers at ...

Solon, OH, November 7, 2024-Global flooring manufacturer Tarkett was recognized for its excellence in marketing in the annual ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

Teriyaki Madness (TMAD), the fast casual Asian-inspired franchise, is launching its first national advertising campaign from ...

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago ...

Guerrilla RF’s newly released portfolio of Low Noise Amplifiers (LNAs) and Linear Power Amplifiers (PAs) was recognized as ...

That’s where guerrilla marketing comes in. Unlike traditional marketing strategies, this imaginative, unconventional approach to promotion is about making a lasting impression by engaging with ...