The Ad divided fans, with Sydney Sweeney taking a social media break for over two weeks before her surprising return.

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

Sydney Sweeney returned to Instagram to promote her new movie 'Americana,' following her American Eagles jeans ad controversy late last month ...

Sydney Sweeney has broken her social media silence with her first Instagram post since her recent American Eagle campaign ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

From denim debates to AI fashion faux pas, 2025 proves one misplaced word or design can unleash a storm of internet outrage.

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Sydney Sweeney is defiantly praising Dolly Parton amidst the ongoing brutal backlash over her American Eagle ad.

Until today, Sweeney's most recent Instagram post was made four weeks ago and consisted of her American Eagle spot. On Wednesday, she shared another post featuring photos of her time spent filming ...