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With "F1: The Movie," Apple’s Original Films unit scored its first big commercial hit as a theatrical film producer -- pulling in $55 million domestically and $88.4 million internationally, per IMDb’s ...

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...

Lucy McLellan's last day at Stellantis is July 11. She joins T-Mobile as chief brand and communications officer.

In Montana, Lee Enterprises owns the Billings Gazette, Helena Independent Record, Missoulian, Montana Standard, and Ravalli ...

Prime Video consumers are appealing the dismissal of their lawsuit accusing the company of sharing information about their ...

DM9 Withdrew Its Grand Prix Winning Entry for appliance maker Consul and submissions for two other campaigns following an ...

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Among the activations promoting the movie sequel: "Happy Gilmore"-themed cups, a sweepstakes, and an immersive digital ...

Most great politicians are marketers at heart, and Mamdani’s campaign was a marketing tour de force. For too many Democrats, ...

The "Dunkin' Daydream Hotline" spot is running on organic social. The creative is by Artists Equity Advertising. The new ...

That is, get an AI agent, which creates massive efficiency for the foundation of advertising. But where does its role begin -- and end?