Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Discover the transformative power of microlearning in corporate and marketing training. Learn how bite-sized content enhances skill acquisition and drives results for marketing professionals.

Marketing Strategy - Market pioneers mostly fail, have low market share, and are rarely enduring market leaders. Here are the 5 key principles for enduring market leadership.

Artificial Intelligence - This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...