Freshers’ Week around the UK looked distinctly different this year, with students ditching boozing and partying for board games and yoga. Student associations hosted more sober, hobby-focused events ...

Today, there are more 50+ pet owners who are showing up in the market for products (food, toys, etc.) and services (veterinary services, grooming, boarding, pet walking, etc.) than ever before. Since ...

Launching a product is just the beginning in the world of marketing. The true test comes after the initial buzz—how to maintain momentum, secure lasting growth, and stay relevant in a constantly ...

Sofia Laurell is the Co-Founder and CEO of Tiny Organics, an early childhood nutrition company dedicated to cultivating a love for vegetables and healthy foods in children. Born and raised in Finland, ...

Alicia brings over 20 years of experience in building strong relationships with top media vendors and crafting successful solutions for her clients. She leads a talented team of media buyers who excel ...

It is impossible to understate how important sports have been to linear. Yet, broadcasters acknowledge these sports crown jewels are inevitably moving to streaming platforms–either their own platforms ...

Zalika Sterling is a dynamic creative leader and co-founder of The Culture Candy, a NYC-based art organization committed to amplifying the voices of underrepresented artists. As a mother, artist, and ...

Shai Eisenman is the founder and CEO of Bubble Skincare. Bubble sets a new skincare standard while truly listening to what its customers want and need. Bubble was born when Eisenman saw a gap in the ...

Nora El-Khouri Spencer is Founder and CEO of Hope Renovations, a nonprofit with a dual mission: to empower underemployed women and gender-expansive folks into careers in construction while helping ...

Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from ...

Are you ready for some live sports? Well, that depends on which streaming platforms you have and whether you know which games are on which platforms. Looking at the NFL, the NFL’s latest broadcast ...

Historically, marketing and security departments have often not seen eye to eye. This legacy dynamic stems from the belief that while marketing and brand acquisition ...