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As a business visibility strategist, I analyse how brands are built and how they crumble. While many look to corporate case ...
Oboz makes hiking boots for more than just the great, rugged wilds. They also offer boots that are better suited to urban jungles. The key difference is the type of outsole used.
The Oboz Kabatic Wind Low shoes are designed for hiking but the carbon plate and versatile design means they're a great option for trail running and some light pavement runs too.
Oboz Sypes Mid Leather Waterproof Hiking Boots in Lava Rock, $85 (was $160) at REI. Courtesy of REI. These mid-height boots weigh just over 2 pounds and are ready to handle any weather condition ...
Oboz boots first hit stores in 2008, but the company's founder, John Connelly, has been in the industry for more than forty years. His first outdoor business venture was a three-floor Richmond, ...
Oboz eventually moved forward with new product development. The retail channel rebounded. Most importantly, demand for outdoor footwear spiked and sales improved.