Julian Lewis is one of the most coveted quarterback prospects in recent memory and already making waves in Boulder. Before ...

Julian Lewis Catches Attention With NIL Deal Amid Colorado QB Battle originally appeared on Athlon Sports.

Colorado Buffaloes quarterback Julian 'JuJu' Lewis is entering his freshman season with the program. There is much excitement ...

Colorado Buffaloes coach Deion Sanders has landed a new name, image, and likeness (NIL) partnership with Taco Bell, adding another household brand to his growin ...

Cam Newton shares the hard truth about NIL, fame, and financial maturity in college sports. His warning? The money’s real, ...

It was only a matter of time. The NIL (Name, Image, Likeness) scene has reached the high school level in Washington.

The new agency vetting name, image and likeness deals in college sports reached an agreement that relaxes standards on player deals with third-party collectives and avoids taking the issue back to ...

From Kansas City to University of North Carolina, he navigated NIL negotiations as a college basketball sensation.

In the past, it was kind of a free-for-all. It was difficult to determine the value of a deal because there was really ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

Members of the 1983 NC State national championship basketball team sued the organization body for lost NIL earnings in the ...

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...