Champions Circle and Michigan football players use NIL partnership with legendary Detroit based company Shinola for good ...

Texas Longhorns star quarterback and NFL scion Arch Manning has signed a reportedly massive deal with energy drink giant Red ...

FAYETTEVILLE, Ark. — The 95th General Assembly is now in session in Little Rock. Arkansas fans will be watching closely the ...

Texas quarterback Arch Manning is already expected to be the team's starter for the 2025 season, and he scored another win ...

Life is good for Texas Longhorns quarterback Arch Manning. The next big thing of college football just signed a massive NIL ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Tom Izzo's Michigan State Spartans are No. 7 in the country, per recent polls. A team built on a strong 2023 class foundation ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

The importance, impact and potential of NIL is limitless. For now, Texas holds on to amateurism and still boasts some of the ...

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

Already behind from a collective standpoint, the school is looking to secure NIL compensation for its student-athletes ...

Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with ...