The Tennessee Volunteers atheltics program made headlines this week when it was announced they'd be returning to Adidas to record-breaking numbers. Josh Heupel ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Tennessee is set to announce later Wednesday that it plans to switch back to Adidas as the school's apparel provider, sources ...

KNOXVILLE, Tenn. (WVLT) - The University of Tennessee has inked a deal with Adidas, promising a major investment in name, image and likeness deals with players, while also ushering in a new era of ...

In addition to being the official footwear, uniform, apparel and sideline partner of UT Athletics, the deal will be focused ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.