The latest Hot Wheels Car Culture set of six cars is coming to a toy store near you. But most people will only find five ...

Barbie is celebrating all things music this year, announcing its 2025 Career of the Year and a new doll, highlighting a ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...

That's what she said... Shop the newest Dunder Mifflin-inspired Polly Pocket Collector collaboration meant for everyone who ...

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

Variety announced the initial programming slate for the 2025 Entertainment Marketing Summit, presented by Deloitte, on April ...

Get ready for a walk in the park, the Jurassic Park that is, as a new set of collectibles are here including Micro Adventures ...

Mattel has inked a multiyear licensing agreement with Warner Bros. Discovery Global Consumer Products that will allow it to develop and market a full range of DC-themed items.

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...

THE BEAR actress Ayo Edebiri has officially been tapped to write the script for the upcoming live-action BARNEY movie and ...