American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Addison Rae posed in her dangerously low-slung jeans — sans shirt — for a Lucky Brand advertisement featuring the “Diet Pepsi” singer. The TikTok star-turned-singer, 24, smoldered in the heritage ...

Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Addison Rae brings serious main character energy in a smoldering new campaign for her Lucky Brand jeans collaboration, ...

Sydney Sweeney's controversial American Eagle campaign signals brands are returning to traditional marketing after consumer ...

TikTok icon Addison Rae launched a topless campaign for her new Lucky Brand jeans collaboration. The reveal comes as the ...

After Sydney Sweeney stirred debate with her bold denim ad, Addison Rae is now taking a similar path. The TikTok star has ...

Beyoncé might have a song titled “Levii’s Jeans,” but her connection to that particular article of clothing just got more ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.