In a surprising turn of events, Gwyneth Paltrow has become a “temporary spokesperson” for Astronomer in the wake of the viral Coldplay kiss-cam moment involving the company’s former CEO and chief people officer.

This is the next step if you're Astronomer, the company at which the now-former CEO -- a man named Andy Byron-- and ex-Chief People Officer Kristin Cabot were caught on a "kiss cam" during a Coldplay concert.

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.