The Tennessee Volunteers atheltics program made headlines this week when it was announced they'd be returning to Adidas to record-breaking numbers. Josh Heupel ...

Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

The Air Jordan 12 French Blue and White is set to drop on August 16th at 7:00 AM PST for a retail price of $205. Pick up a ...

Adidas partnership has been successful for years and it seems it will continue to be so. The Whites are delighted with the ...

Philadelphia Phillies outfielder Nick Castellanos honors musician Jon Bellion with adidas cleats for 2025 MLB Players Weekend ...

The Nike Ava Rover is one of the newest models to garner a spot on this list. The sneaker features tech that's featured in ...

Yoga instructor Aja Cohen used to spend hours searching in vain for stylish but modest sportswear. So she decided to make her own.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Who plays best at the most important position at the most critical moments on the biggest stage will probably determine who comes out on top.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...