For Loren Gray, who boasts over 23 million followers, the key difference lies in approach and intent. “An influencer is ...

you need to know the three categories of advertising: Above-the-Line (ATL), Below-the-Line (BTL) and Through-the-Line (TTL).

The Credit Repair Organizations Act regulates companies that sell credit repair services. The law protects consumers by ...

AI is playing a big role in helping brands find the right influencers and measure campaign success. Brands are shifting from giving free products to paying influencers for their work. TikTok remains ...

CEO of Seedtag Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers.

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

News outlets have reported that in the week running up to the election alone close to $1BN dollars was spent on political ...

By focusing on improving CTOR, we can enhance our overall email marketing strategy and achieve better results. One of the ...

This is especially the case when it comes to marketing and communications, although they are two sides of the same coin, they each have their own unique role to play. When it comes to brand awareness, ...

Now is the time for brands to ramp up their holiday marketing. Get expert tips for crafting emotionally resonant campaigns.

In the competitive landscape of small businesses, delivering excellent customer service is often a key factor that separates ...