It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Taylor Swift has made over a dozen appearances at Chiefs games. Her gameday fashion has ranged from forgettable to luxe and ...

Last week, Jannik Sinner received a hero's welcome when he arrived in Turin, Italy. The 23-year-old Italian won his first two Grand Slams this season and has quickly transcended tennis to become a ...

The Carolina Panthers will wear black helmets for the fourth time in team history during their debut in Munich, Germany. The Observer got some answers why the franchise decided on that helmet to be ...

The Ultimate Fighting Championship brought back the trend of featuring the fighters in customized shorts. The post Best to ...

In its latest collaboration, Supreme has tapped heritage sports equipment manufacturer Mitchell & Ness for ... shorts and ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

For the Louisville sports fan, JD Becker has a large selection of Louisville gear for Christmas just in time for the big game ...

The Audi lineup you know takes a victory lap before a massive model shakeup with reassigned nameplates and new all-electric ...

Sports retailers are tapping digital payment platforms to improve business outcomes. Here's what other industries can learn ...

The design boasts a subtle, stylish nod to Andial with understated details like Porsche branding on the back, a woven Andial ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.