Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

The creator marketing platform’s new features allow shoppers to curate personalized storefronts. ShopMy just released new shopping tools that, according to its co-founders, will likely lead to ...

A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad spend across ...

Finally, Snapchat is getting a flurry of new analytics metrics for creators. They’ll now be able to see data on their returning viewers, top content, total view time, views by traffic sources (within ...

Instagram new features and Anyway ad launches to support creators with Tyler, The Creator and Drafts to provide financial support to emerging talent.

By Ronil Thakkar / KnowTechie Snapchat's Lens Studio iOS app and web tool simplify AR filter creation for everyday users, not professionals.

NEW YORK and TORONTO, June 10, 2025 /PRNewswire/ -- #paid, a leading creator marketing platform, today unveiled its Creator Marketing Guide for Cannes Lions 2025. This comprehensive online ...

Hurrah! You can now reply Snapchat messages on watchOS and create filters from your phone. Well, your iPhone only.

To unlock the full benefits of creator partnerships, the best marketers are learning to treat creators as true creative partners.