The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing ...

Social Strudel today announces the public relaunch of the first platform to gamify micro-influencer marketing, emerging from private beta with enhanced features that give brands full control over ...

Most of the controversy focused on videos that used the word “genes” instead of “jeans” when discussing the blonde-haired, ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report which ...

Dubai’s Creators HQ, a dedicated hub for digital content creators, has partnered with Snapchat - the messaging app popular for its disappearing messages - in a “first-of-its-kind” collaboration to ...

The Generation That Grew Up Swiping Gen Z grew up with smartphones in their hands and YouTube as their teacher. They a ...

"The Jesus Broker" was shot over six days in Memphis and delivers "a cinematic experience on a cellphone," its writer-director says.

A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad spend across ...

Situation founder and president Damian Bazadona argues the industry must focus on behavior rather than identity when it comes to wooing audiences.

Snapchat has launched a “uniquely Australian” iteration of its global campaign ‘Say It In A Snap’, with brand integrations from Mecca and Guzman y Gomez.The new creative, developed by Emotive, leans ...

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.