The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing ...

Most of the controversy focused on videos that used the word “genes” instead of “jeans” when discussing the blonde-haired, ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report which ...

If there’s one thing India Inc. has learnt the hard way, it’s that a crisis does not arrive with a warning label. It explodes on a Monday, goes viral by Tuesday, and by Wednesday, the damage is alread ...

Spotify presses play on 14-hour ‘banger’ from Stephen King. Spotify unveiled its Read Like You Listen campaign Monday to turn ...

The Generation That Grew Up Swiping Gen Z grew up with smartphones in their hands and YouTube as their teacher. They a ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

Situation founder and president Damian Bazadona argues the industry must focus on behavior rather than identity when it comes to wooing audiences.

Snapchat has launched a “uniquely Australian” iteration of its global campaign ‘Say It In A Snap’, with brand integrations from Mecca and Guzman y Gomez.The new creative, developed by Emotive, leans ...

Snapchat has begun rolling out the first phase of an integrated brand campaign in Australia, "Say it in a Snap". Featuring ...

Chipotle Mexican Grill announced it is bringing avocado aficionados’ dreams to life with a new interactive AR Lens on ...