Mergers can change how businesses operate, especially in marketing and technology. The recent deal between Yes& and Beacon ...
In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
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CFO Ben Bos noted that the company’s EBITDA before special items was €21M, down 58% from the prior year, with total sales of €243M. Bos emphasized that the focus on profitability led to lower customer ...
With consumers prioritizing price, convenience and personalization , brands must rethink loyalty strategies to stay relevant ...
Instead, focus on the channels and tactics that are proven to work. Email follow-up remains one of the most effective ways to ...
Search Engine Land on MSN5h
LinkedIn launches two tools to enhance marketing attributionLinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.
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Asian News International on MSNCMOs' Charcha 2025 Delhi Chapter Ignites Marketing Conversations with Industry LeadersThe Delhi Chapter of CMOs' Charcha 2025, hosted by Adgully, was held last week, bringing together top marketing minds to ...
At the inaugural edition of e4m Auto Marketing Awards 2025, OMD bagged an impressive 42 metals across various categories for ...
Q4 2024 Earnings Conference Call February 20, 2025 8:00 AM ETCompany ParticipantsSebastian McCoskrie - Investor ...
Ecto World LLC, which does business as Demand Vape, and its affiliate Magellan Technology Inc. were among the nine companies ...
New York Attorney General Letitia James has filed a lawsuit against 13 major e-cigarette manufacturers, distributors, and ...
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