As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

When we started our careers, it was a mass marketing world. National brands, national advertising, national media, national ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine if we treated coffee and caffeine like synonyms. Sure, they’re related, but ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

So something like performance media, which is a short-term play, has the ability to measure the short-term in exquisite detail. Because of this, we find many businesses prefer and find comfort in it ...

The author argues that Publicis's recent layoffs, due to employees not following return-to-office policies, highlight a larger issue within the advertising industry. She believes the industry's ...

Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new ...

Their best marketing campaign template is for budgeting and calculating ROI. Smartsheet’s free Excel template helps you track ...

This approach enhances content discovery, builds trust and fosters a community where authenticity thrives," said Sunder Balasubramanian, Myntra's chief marketing officer. The executive told Mint ...