If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

The extra marketing spend was a little surprising given past discussions focused on driving these costs down. During the ...

So something like performance media, which is a short-term play, has the ability to measure the short-term in exquisite detail. Because of this, we find many businesses prefer and find comfort in it ...

The author argues that Publicis's recent layoffs, due to employees not following return-to-office policies, highlight a larger issue within the advertising industry. She believes the industry's ...

Q3 2024 Earnings Call Transcript November 4, 2024 Purple Innovation, Inc. beats earnings expectations. Reported EPS is $-0.08 ...

Aimee DeLuca: Good morning. Welcome to Scotts Miracle-Gro’s Fiscal ’24 Year-End Earnings Webcast. I’m Amy DeLuca, Head of ...

Black Friday has always tended to have better deals than the Christmas sales, with stronger discounts on many popular ...

When AppLovin Corp. co-founder Adam Foroughi pitched his fledgling ad-tech business to Bay Area venture capital firms more than a decade ago, he was rejected by every one. He got the last laugh.

Oftentimes I am asked, what are the pros and cons of having your own brand versus supplying the product ... customer base primarily by means of advertising directly to them. When these brands ...

India - Permanent Injunction Order Against Counterfeit Goods Of The Trademark “Huda Beauty”. Legal News and Analysis - India - Intellectual Property - Conventus Law ...